Product Design

Product design in health-oriented industries involves identifying market needs, defining key specifications (TPP), and selecting optimal raw materials and production methods. This process provides R&D, technical, and marketing teams with a clear roadmap of the product’s target attributes—such as efficacy, dosage, and shelf-life—thereby improving the success rate in subsequent development stages.

Process Steps:

• Market & Needs Analysis: Assessing therapeutic efficacy, stability, and consumer expectations.
• Defining the Target Product Profile (TPP): Establishing desired formulation parameters and performance goals.
• Selection of Raw Materials & Production Methods: Determining composition, dosage form, and process technology.
• Prototype Development & Optimization: Creating lab-scale samples and evaluating functional and sensory properties.
• Documentation & Technology Transfer: Preparing production guidelines for seamless handover to manufacturing teams.

Benefits & Opportunities:

• Reduced Time-to-Market: Engineering-driven design and simulation tools accelerate development and minimize cost.
• Enhanced Innovation & Quality: Smart formulation strategies improve product differentiation, stability, and bioavailability.
• Lower Process Risks: Comprehensive pre-design minimizes costly revisions in later production stages.
• Efficiency & Cost Savings: Optimized product design reduces material waste and enhances manufacturing productivity.